Tactile Direct Mail Tracking Software
- Logan Reid
- Sep 9, 2023
- 1 min read
Direct mail is a proven marketing tactic, but it's often time-consuming to implement. Using automated direct mail tracking software reduces the manual processes of creating and mailing offline campaign materials at scale, allowing your team to save time, decrease investment, and increase ROI.
Tactile marketing automation software streamlines the process of preparing and sending offline mailers, from designing to printing and distribution, with full campaign tracking - all from a single dashboard. Direct mailers are costly to create, and many small and mid-sized businesses don’t have the resources to invest in them due to their high production costs. However, automated direct mail marketing makes tactile campaigns as agile and measurable as digital channels, with the added benefit of reducing physical and human resources spent on manual tasks.
Typically, B2C marketing teams use direct mail to nurture prospects and customers along the customer journey, while B2B marketers leverage it to reach their existing clients with offers like free gifts or discounts. Automated workflows allow both types of enterprise marketers to manage their direct mail efforts from the same platform and keep them aligned with their omnichannel marketing strategies.
Thnks is an all-in-one direct mail solution that lets you design, print, and send offline items such as postcards and letters at scale. You can also integrate it with your CRM, enterprise system, or other tools to instantly fetch customer details and eliminate information gaps. Then, you can start sending transactional direct mail (welcome, thank you, confirmation, birthday, anniversary, feedback, etc.) automatically, just like triggered emails.
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