USPS Direct Mail Classes

In a time when digital marketing can seem to dominate consumer attention, it’s important for businesses to utilize every tool at their disposal to reach potential customers. Direct mail is one of those tools, and it can be an effective way to reach consumers and drive conversions. But with so many different types of mailers out there, it can be difficult to determine what type of marketing mail works best for your business.

Luckily, the USPS has some helpful resources for marketers to help them decide which kind of marketing mail is best for their needs. USPS offers a variety of marketing mail classes, each with its own requirements and costs. In this article, we’ll take a look at the different classes and how they can help marketers reach their target audience.

Marketing Mail

Marketing Mail is a mail class that allows commercial mailers to send marketing materials directly to prospects and customers. Its postage rates are lower than first-class mail, and it can be used to send items like postcards, catalogs, coupons, and flyers.

Saturation Mail

USPS Saturation Mail is a great option for marketers who want to reach a specific geographic area without the cost of purchasing a mailing list. This mailing service allows marketers to target all households in a zip code, city, carrier route, or radius and deliver their message to every household.

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