How to Lower Your Direct Mail Marketing Cost
- Logan Reid
- Sep 9, 2023
- 2 min read
Direct mail is a popular marketing strategy that can yield a decent ROI when executed properly. However, the cost of a direct mail campaign can be intimidating for some business owners. In this article, we'll take a closer look at the different components of direct mail marketing cost and provide some helpful tips to help you lower your overall costs.
The most important factor in determining your direct mail marketing cost is the cost per response. This metric translates the total cost of your campaign into a number that can be used to calculate your ROI. To calculate the cost per response, simply divide the total cost of your campaign by the number of responses you receive.
Depending on your campaign type, targeting options, and creative, your direct mail marketing cost can vary greatly. Some of the largest fixed costs in a direct mail campaign include design and printing. To reduce these costs, consider working with a professional mailing company that can handle all aspects of your campaign including design and printing.
Another way to lower your direct mail marketing costs is by hiring a copywriter. Writing compelling and engaging marketing copy is a skill that can be learned through experience or through a variety of resources online. Professional copywriters typically charge anywhere from $100 - $2,000 per project, depending on their level of experience and the length of your marketing piece.
Many businesses choose to produce their direct mail campaigns in-house rather than work with a third-party company. This can save you a significant amount of money, especially if your firm has a full-time graphic designer on staff. However, it's important to remember that the quality of your designs and messaging can make or break your campaign success.
SITES WE SUPPORT
SOCIAL LINKS
Comments